Apple TV app launches on Amazon Fire TV devices – Is Apple starting to explore other revenue options by launching their apps in other platforms?

Apple today released the Apple TV app for Amazon TV devices, starting with the Amazon Fire TV Stick 4K and the older HD model. Support for Amazon Fire TV Cube, Fire TV (3rd generation penchant design) and some other models is coming soon.

The TV app experience on Amazon’s platform mirrors the functionality of the Roku app, which launched last week. Users can watch their purchased iTunes movies and TV shows, access Apple TV Channel subscriptions and watch Apple TV+ content when the streaming service launches on November 1st.

Apple is keen to get the TV app in front of as many eyeballs as possible with opportunities to sell customers on recurring subscriptions, whether that is through reselling channels like HBO, Showtime and Starz or attracting subscribers to its collection of original content TV shows and movies through Apple TV+.

To get the app on the Fire Stick, search for “Apple TV” in the app store or use Alexa and ask “Alexa, find the Apple TV app”.

Here’s the full breakdown on Amazon Fire TV device support for the new Apple TV app:

Fire TV Stick (2nd Gen) and Fire TV Stick 4K customers will be able to download the app starting today in the US, Canada, UK, Germany, France, Italy, Spain and India. Fire TV Basic Edition customers in over 50 countries can also find the Apple TV app in the Amazon App store on their Fire TV. The app will be coming soon to Fire TV Cube (1st and 2nd Gen), Fire TV (3rd Gen pendant design), Toshiba and Insignia Fire TV Edition smart TVs, and Nebula sound bar. The Apple TV app is not compatible with Fire TV (1st and 2nd Gen) and Fire TV Stick (1st Gen).

You cannot pay through the Amazon Fire TV itself. Instead, the TV app will prompt you to log into an Apple ID and offer any content that you have bought on that account from your other devices. As always, Apple TV Channels and Apple TV+ support up to 4K HDR playback quality with a single subscription shared amongst six people through Family Sharing.

TV Provider functionality is exclusive to iOS and tvOS and not available on Amazon Fire TV or Roku. Also note that the Amazon Fire TV app does not support Dolby Vision or Dolby Atmos at this time. 

Apple TV+ will be available on November 1st with a small lineup of premium content, with Apple promising to add new originals every month. If you bought a new iPhone, iPad, Mac, iPod touch or Apple TV since September 10, you are eligible to redeem a free year of Apple TV+ to share across all your devices, including the newly-launched Amazon Fire app.

If you can’t find the Apple TV app on your Amazon TV device right away, give it a while. It took several days for the Roku TV app to propagate worldwide, for example.

With this announcement, Apple has now fulfilled its promise of launching on Roku and Amazon Fire TV platforms ahead of the Apple TV+ launch. Roku and Amazon Fire TV set top boxes are simply much cheaper alternatives to the good-but-expensive Apple TV HD and Apple TV 4K.

The TV app is available now on select Samsung smart TVs and is coming “in the future” to smart TVs from LG, Vizio and Sony.

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