Walmart takes on Amazon Prime with a new membership program called Walmart+

Walmart today announced Walmart+, a new membership program to offer both in-store and online benefits to customers. Walmart+ will be supported at more than 4,700 stores, including 2,700 stores that offer delivery as fast as same day. The main benefit of Walmart+ is unlimited free delivery from stores.

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Membership will be available to all customers on Sept. 15. It will cost $98 a year or $12.95 a month and includes a 15-day free trial period.

For now, Walmart+ will offer the following benefits.

  • Unlimited free delivery: In-store prices as fast as same-day on more than 160,000 items from tech and toys to household essentials and groceries. This service was previously known as Delivery Unlimited – a subscription service that allows customers to place an unlimited number of deliveries for a low, flat yearly or monthly fee. Current subscribers will automatically become Walmart+ members.
  • Scan & Go: Unlock Scan & Go in the Walmart app – a fast way to shop in-store. Using the Walmart app, customers can scan their items as they shop and pay using Walmart Pay for a quick, easy, touch-free payment experience.
  • Fuel discounts: Fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations. Sam’s Club fuel stations will soon be added to this lineup.

Walmart mentioned that the list of benefits will continue to grow over time. In addition to the above, Walmart already offers free curbside pickup, NextDay delivery and two-day delivery.

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