Xbox acquisitions are not over yet. Microsoft’s gaming brand has recently picked up multiple video game studios — from inXile and Obsidian all the way up to Bethesda Softworks parent company Zenimax Media, but Xbox boss Phil Spencer has revealed that this is only the start.
In an interview with Game Reactor, the Xbox boss revealed that, when he was head of first-party at the company, he felt that the brand was underdeveloped.
“[At the] time [of Xbox One] we as a company didn’t invest enough in our creative capabilities with our studios, and it showed,” Spencer said in the interview.
“Now, the thing with game production is that it takes a lot of time, so if you underinvest it actually doesn’t show up next year or even in the next two years. It’s maybe three, four, or five years down the road.”
had this feeling or belief that we were underinvesting and I was head of first-party, so I felt it directly. I wanted to invest more, and we weren’t able to. So when I got into this job, I needed to put the business in a good space while getting the support of the company. And then we built a business model that prioritised investing in content knowing that we would have to invest early and wait a while for those investments to pay off.”
Spencer continues to explain that, as Xbox Game Pass grows on console, PC and Android, so will the number of Xbox acquisitions. With the Netflix model, more consumers means more content to create.
“As Game Pass continues to grow, we need to continue to feed that subscription,” Spencer said. “So, with the growth that we are seeing, I expect we will constantly be in this mode of bringing more creators into the fold.”
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